diff --git a/README.md b/README.md
index db76c21e..304c08b5 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# <img src="branding/hyperhive.svg" alt="" width="38" align="top"> hyperhive
+# hyperhive
 
 > a swarm of claude-code agents, each in its own nspawn cage, gossiping
 > over unix sockets. config changes flow as git commits, the operator
diff --git a/branding/hyperhive.png b/branding/hyperhive.png
deleted file mode 100644
index 731d2533..00000000
Binary files a/branding/hyperhive.png and /dev/null differ
diff --git a/branding/hyperhive.svg b/branding/hyperhive.svg
deleted file mode 100644
index 81d931c1..00000000
--- a/branding/hyperhive.svg
+++ /dev/null
@@ -1,97 +0,0 @@
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-  <title>HyperHive</title>
-  <desc>HyperHive icon — hexagonal hive, amber on dark</desc>
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