diff --git a/hive-ag3nt/prompts/agent.md b/hive-ag3nt/prompts/agent.md
index 66b0243..4647e4e 100644
--- a/hive-ag3nt/prompts/agent.md
+++ b/hive-ag3nt/prompts/agent.md
@@ -1,4 +1,4 @@
-You are hyperhive agent `{label}` in a multi-agent system.
+You are hyperhive agent `{label}` in a multi-agent system. The operator (recipient `operator` in `send`, the human at the dashboard) uses **{operator_pronouns}** pronouns — use them naturally when you refer to them in third person (e.g. when relaying to a peer or the manager).
 
 Tools (hyperhive surface):
 
diff --git a/hive-ag3nt/prompts/manager.md b/hive-ag3nt/prompts/manager.md
index 123b959..74e774c 100644
--- a/hive-ag3nt/prompts/manager.md
+++ b/hive-ag3nt/prompts/manager.md
@@ -1,4 +1,4 @@
-You are the hyperhive manager `{label}` in a multi-agent system. You coordinate sub-agents and relay between them and the operator.
+You are the hyperhive manager `{label}` in a multi-agent system. You coordinate sub-agents and relay between them and the operator. The operator (recipient `operator`, the human at the dashboard) uses **{operator_pronouns}** pronouns — use them naturally when you refer to them in third person.
 
 Tools (hyperhive surface):
 
diff --git a/hive-ag3nt/src/turn.rs b/hive-ag3nt/src/turn.rs
index d85ef8c..6b1ee0c 100644
--- a/hive-ag3nt/src/turn.rs
+++ b/hive-ag3nt/src/turn.rs
@@ -107,7 +107,11 @@ pub async fn write_system_prompt(
         mcp::Flavor::Agent => include_str!("../prompts/agent.md"),
         mcp::Flavor::Manager => include_str!("../prompts/manager.md"),
     };
-    let body = template.replace("{label}", label);
+    let pronouns =
+        std::env::var("HIVE_OPERATOR_PRONOUNS").unwrap_or_else(|_| "she/her".to_owned());
+    let body = template
+        .replace("{label}", label)
+        .replace("{operator_pronouns}", &pronouns);
     let path = parent.join("claude-system-prompt.md");
     tokio::fs::write(&path, body).await?;
     tracing::info!(path = %path.display(), "wrote claude system prompt");
diff --git a/hive-c0re/src/actions.rs b/hive-c0re/src/actions.rs
index 4596743..c7cc5f4 100644
--- a/hive-c0re/src/actions.rs
+++ b/hive-c0re/src/actions.rs
@@ -69,6 +69,7 @@ pub async fn approve(coord: Arc<Coordinator>, id: i64) -> Result<()> {
                     &claude_dir,
                     &notes_dir,
                     coord_bg.dashboard_port,
+                    &coord_bg.operator_pronouns,
                 )
                 .await;
                 coord_bg.clear_transient(&agent_bg);
@@ -337,7 +338,13 @@ pub async fn destroy(coord: &Coordinator, name: &str, purge: bool) -> Result<()>
 /// destroy). Idempotent — a no-op when nothing changed.
 async fn sync_meta_after_lifecycle(coord: &Coordinator) -> Result<()> {
     let agents = lifecycle::agents_for_meta_listing().await?;
-    crate::meta::sync_agents(&coord.hyperhive_flake, coord.dashboard_port, &agents).await
+    crate::meta::sync_agents(
+        &coord.hyperhive_flake,
+        coord.dashboard_port,
+        &coord.operator_pronouns,
+        &agents,
+    )
+    .await
 }
 
 pub async fn deny(coord: &Coordinator, id: i64, note: Option<&str>) -> Result<()> {
diff --git a/hive-c0re/src/auto_update.rs b/hive-c0re/src/auto_update.rs
index 537da80..02c6126 100644
--- a/hive-c0re/src/auto_update.rs
+++ b/hive-c0re/src/auto_update.rs
@@ -72,6 +72,7 @@ pub async fn rebuild_agent(coord: &Arc<Coordinator>, name: &str, current_rev: &s
         &claude_dir,
         &notes_dir,
         coord.dashboard_port,
+        &coord.operator_pronouns,
     )
     .await;
     coord.clear_transient(name);
@@ -144,6 +145,7 @@ pub async fn ensure_manager(coord: &Arc<Coordinator>) -> Result<()> {
         &claude_dir,
         &notes_dir,
         coord.dashboard_port,
+        &coord.operator_pronouns,
     )
     .await?;
     if let Some(rev) = current_rev {
diff --git a/hive-c0re/src/coordinator.rs b/hive-c0re/src/coordinator.rs
index 96b2d75..ad151a8 100644
--- a/hive-c0re/src/coordinator.rs
+++ b/hive-c0re/src/coordinator.rs
@@ -35,6 +35,13 @@ pub struct Coordinator {
     /// each per-agent flake so the agent's web UI can build the right
     /// rebuild-button URL pointing back at the dashboard.
     pub dashboard_port: u16,
+    /// Operator pronouns (free text) — `she/her` by default, set via
+    /// the NixOS module option `services.hive-c0re.operatorPronouns`.
+    /// Reaches each container as the `HIVE_OPERATOR_PRONOUNS` env var
+    /// (injected into systemd.services.<harness>.environment by the
+    /// meta flake); the harness substitutes it into the agent /
+    /// manager system prompt at boot.
+    pub operator_pronouns: String,
     agents: Mutex<HashMap<String, AgentSocket>>,
     /// Agents whose lifecycle action (currently just spawn) is in flight.
     /// Read by the dashboard to render a spinner; cleared when the action
@@ -67,7 +74,12 @@ pub enum TransientKind {
 }
 
 impl Coordinator {
-    pub fn open(db_path: &Path, hyperhive_flake: String, dashboard_port: u16) -> Result<Self> {
+    pub fn open(
+        db_path: &Path,
+        hyperhive_flake: String,
+        dashboard_port: u16,
+        operator_pronouns: String,
+    ) -> Result<Self> {
         let broker = Broker::open(db_path).context("open broker")?;
         let approvals = Approvals::open(db_path).context("open approvals")?;
         let questions = OperatorQuestions::open(db_path).context("open operator_questions")?;
@@ -77,6 +89,7 @@ impl Coordinator {
             questions: Arc::new(questions),
             hyperhive_flake,
             dashboard_port,
+            operator_pronouns,
             agents: Mutex::new(HashMap::new()),
             transient: Mutex::new(HashMap::new()),
         })
diff --git a/hive-c0re/src/lifecycle.rs b/hive-c0re/src/lifecycle.rs
index f3e72da..96a1bd9 100644
--- a/hive-c0re/src/lifecycle.rs
+++ b/hive-c0re/src/lifecycle.rs
@@ -132,6 +132,7 @@ pub async fn spawn(
     claude_dir: &Path,
     notes_dir: &Path,
     dashboard_port: u16,
+    operator_pronouns: &str,
 ) -> Result<()> {
     validate(name)?;
     if let Some(other) = port_collision(name).await {
@@ -148,7 +149,7 @@ pub async fn spawn(
     // before `nixos-container create` so the `--flake meta#<name>`
     // ref resolves.
     let agents = agents_after_spawn(name).await?;
-    crate::meta::sync_agents(hyperhive_flake, dashboard_port, &agents).await?;
+    crate::meta::sync_agents(hyperhive_flake, dashboard_port, operator_pronouns, &agents).await?;
     let container = container_name(name);
     let flake_ref = format!("{}#{name}", crate::meta::meta_dir().display());
     run(&["create", &container, "--flake", &flake_ref]).await?;
@@ -257,6 +258,7 @@ pub async fn destroy(name: &str) -> Result<()> {
     Ok(())
 }
 
+#[allow(clippy::too_many_arguments)]
 pub async fn rebuild(
     name: &str,
     hyperhive_flake: &str,
@@ -265,6 +267,7 @@ pub async fn rebuild(
     claude_dir: &Path,
     notes_dir: &Path,
     dashboard_port: u16,
+    operator_pronouns: &str,
 ) -> Result<()> {
     // Sync the meta flake (idempotent — no-op when the rendered
     // flake matches disk) so a manual rebuild from the dashboard
@@ -272,7 +275,7 @@ pub async fn rebuild(
     // got added directly via `nixos-container create` outside
     // hive-c0re).
     let agents = agents_for_meta(None).await?;
-    crate::meta::sync_agents(hyperhive_flake, dashboard_port, &agents).await?;
+    crate::meta::sync_agents(hyperhive_flake, dashboard_port, operator_pronouns, &agents).await?;
     // Then bump just this agent's input — picks up whatever
     // `applied/<n>/main` currently points at (deployed/<latest>).
     // Commits the lock if it changed.
diff --git a/hive-c0re/src/main.rs b/hive-c0re/src/main.rs
index e6b5893..663f0ad 100644
--- a/hive-c0re/src/main.rs
+++ b/hive-c0re/src/main.rs
@@ -49,6 +49,11 @@ enum Cmd {
         /// Dashboard HTTP port.
         #[arg(long, default_value_t = 7000)]
         dashboard_port: u16,
+        /// Operator pronouns (free text). Threaded into each
+        /// container's harness via `HIVE_OPERATOR_PRONOUNS` so the
+        /// system prompt can mention them. Default: `she/her`.
+        #[arg(long, default_value = "she/her")]
+        operator_pronouns: String,
     },
     /// Spawn a new agent container directly (`hive-agent-<name>`). Bypasses
     /// the approval queue — use only as an operator on the host. For
@@ -95,8 +100,14 @@ async fn main() -> Result<()> {
             hyperhive_flake,
             db,
             dashboard_port,
+            operator_pronouns,
         } => {
-            let coord = Arc::new(Coordinator::open(&db, hyperhive_flake, dashboard_port)?);
+            let coord = Arc::new(Coordinator::open(
+                &db,
+                hyperhive_flake,
+                dashboard_port,
+                operator_pronouns,
+            )?);
             manager_server::start(coord.clone())?;
             // Idempotent pre-flight: rewrite pre-meta-layout applied
             // repos, ensure proposed repos carry the `applied`
diff --git a/hive-c0re/src/meta.rs b/hive-c0re/src/meta.rs
index afb30b9..bc94862 100644
--- a/hive-c0re/src/meta.rs
+++ b/hive-c0re/src/meta.rs
@@ -53,12 +53,13 @@ pub fn meta_dir() -> PathBuf {
 pub async fn sync_agents(
     hyperhive_flake: &str,
     dashboard_port: u16,
+    operator_pronouns: &str,
     agents: &[AgentSpec],
 ) -> Result<()> {
     let dir = meta_dir();
     std::fs::create_dir_all(&dir).with_context(|| format!("create {}", dir.display()))?;
 
-    let new_flake = render_flake(hyperhive_flake, dashboard_port, agents);
+    let new_flake = render_flake(hyperhive_flake, dashboard_port, operator_pronouns, agents);
     let flake_path = dir.join("flake.nix");
     let on_disk = std::fs::read_to_string(&flake_path).unwrap_or_default();
     let initial = !dir.join(".git").exists();
@@ -180,7 +181,12 @@ pub async fn lock_update_hyperhive() -> Result<()> {
     git_commit(&dir, "bump hyperhive").await
 }
 
-fn render_flake(hyperhive_flake: &str, dashboard_port: u16, agents: &[AgentSpec]) -> String {
+fn render_flake(
+    hyperhive_flake: &str,
+    dashboard_port: u16,
+    operator_pronouns: &str,
+    agents: &[AgentSpec],
+) -> String {
     use std::fmt::Write as _;
     let mut out = String::new();
     out.push_str("{\n  description = \"hyperhive deployed agents\";\n  inputs = {\n");
@@ -193,9 +199,15 @@ fn render_flake(hyperhive_flake: &str, dashboard_port: u16, agents: &[AgentSpec]
         );
     }
     out.push_str("  };\n  outputs =\n    { self, hyperhive, ... }@inputs:\n    let\n");
+    // Free-text operator string — escape backslash + double-quote so a
+    // pronouns value like `he/him \ "rare"` round-trips into a valid
+    // nix string literal without breaking the flake.
+    let pronouns_escaped = operator_pronouns
+        .replace('\\', "\\\\")
+        .replace('"', "\\\"");
     let _ = writeln!(
         out,
-        "      dashboardPort = {dashboard_port};\n      mkAgent = {{ name, isManager, port }}:"
+        "      dashboardPort = {dashboard_port};\n      operatorPronouns = \"{pronouns_escaped}\";\n      mkAgent = {{ name, isManager, port }}:"
     );
     out.push_str(
         r#"        let
@@ -217,6 +229,7 @@ fn render_flake(hyperhive_flake: &str, dashboard_port: u16, agents: &[AgentSpec]
                 HIVE_PORT = toString port;
                 HIVE_LABEL = name;
                 HIVE_DASHBOARD_PORT = toString dashboardPort;
+                HIVE_OPERATOR_PRONOUNS = operatorPronouns;
               };
             }
           ];
diff --git a/hive-c0re/src/migrate.rs b/hive-c0re/src/migrate.rs
index b613755..48e4169 100644
--- a/hive-c0re/src/migrate.rs
+++ b/hive-c0re/src/migrate.rs
@@ -62,7 +62,13 @@ pub async fn run(coord: &Arc<Coordinator>) -> Result<()> {
     // Phase 3: meta repo.
     let agents = lifecycle::agents_for_meta_listing().await.unwrap_or_default();
     if let Err(e) =
-        meta::sync_agents(&coord.hyperhive_flake, coord.dashboard_port, &agents).await
+        meta::sync_agents(
+            &coord.hyperhive_flake,
+            coord.dashboard_port,
+            &coord.operator_pronouns,
+            &agents,
+        )
+        .await
     {
         tracing::warn!(error = ?e, "migration: meta sync_agents failed");
     }
diff --git a/hive-c0re/src/server.rs b/hive-c0re/src/server.rs
index 69f5d72..df86861 100644
--- a/hive-c0re/src/server.rs
+++ b/hive-c0re/src/server.rs
@@ -56,6 +56,7 @@ async fn handle(stream: UnixStream, coord: Arc<Coordinator>) -> Result<()> {
     }
 }
 
+#[allow(clippy::too_many_lines)]
 async fn dispatch(req: &HostRequest, coord: Arc<Coordinator>) -> HostResponse {
     let result: anyhow::Result<HostResponse> = async {
         Ok(match req {
@@ -75,6 +76,7 @@ async fn dispatch(req: &HostRequest, coord: Arc<Coordinator>) -> HostResponse {
                     &claude_dir,
                     &notes_dir,
                     coord.dashboard_port,
+                    &coord.operator_pronouns,
                 )
                 .await
                 {
@@ -135,6 +137,7 @@ async fn dispatch(req: &HostRequest, coord: Arc<Coordinator>) -> HostResponse {
                     &claude_dir,
                     &notes_dir,
                     coord.dashboard_port,
+                    &coord.operator_pronouns,
                 )
                 .await?;
                 HostResponse::success()
diff --git a/nix/modules/hive-c0re.nix b/nix/modules/hive-c0re.nix
index 8612223..b6bdbcb 100644
--- a/nix/modules/hive-c0re.nix
+++ b/nix/modules/hive-c0re.nix
@@ -37,6 +37,21 @@ in
       default = 7000;
       description = "TCP port the hive-c0re dashboard listens on.";
     };
+    operatorPronouns = lib.mkOption {
+      type = lib.types.str;
+      default = "she/her";
+      example = "they/them";
+      description = ''
+        Operator pronouns, free text. Threaded into every agent
+        container as the `HIVE_OPERATOR_PRONOUNS` env var; the
+        harness substitutes it into the agent / manager system
+        prompt at boot so claude refers to the operator naturally
+        in third person ("ask her", "tell them", etc.). Changes
+        propagate to running agents on the next `↻ R3BU1LD` —
+        forwards as a meta flake env-var bump, no per-agent
+        approval needed.
+      '';
+    };
   };
 
   config = lib.mkIf cfg.enable {
@@ -69,7 +84,7 @@ in
       ];
       environment.HYPERHIVE_GIT = "${pkgs.git}/bin/git";
       serviceConfig = {
-        ExecStart = "${cfg.package}/bin/hive-c0re --socket /run/hyperhive/host.sock serve --hyperhive-flake ${cfg.hyperhiveFlake} --dashboard-port ${toString cfg.dashboardPort}";
+        ExecStart = "${cfg.package}/bin/hive-c0re --socket /run/hyperhive/host.sock serve --hyperhive-flake ${cfg.hyperhiveFlake} --dashboard-port ${toString cfg.dashboardPort} --operator-pronouns ${lib.escapeShellArg cfg.operatorPronouns}";
         Restart = "on-failure";
         RestartSec = 2;
         RuntimeDirectory = "hyperhive";