diff --git a/hive-c0re/src/coordinator.rs b/hive-c0re/src/coordinator.rs
index 30c738e..a291443 100644
--- a/hive-c0re/src/coordinator.rs
+++ b/hive-c0re/src/coordinator.rs
@@ -540,16 +540,18 @@ impl Coordinator {
         }
     }
 
-    /// Deliver `body` to every currently-registered agent, appending the
-    /// standard broadcast hint. Returns a list of per-agent error strings
-    /// for any that failed (empty = all ok). The sender's own inbox is
-    /// included — the hint text tells agents to ignore if no action needed.
+    /// Deliver `body` to every currently-registered agent except the sender,
+    /// appending the standard broadcast hint. Returns a list of per-agent
+    /// error strings for any that failed (empty = all ok).
     pub fn broadcast_send(&self, from: &str, body: &str) -> Vec<String> {
         const HINT: &str =
             "\n\n⚠️ _hint: this was a broadcast and may not need any action from you_";
         let broadcast_body = format!("{body}{HINT}");
         let mut errors = Vec::new();
         for agent_name in self.list_agents() {
+            if agent_name == from {
+                continue;
+            }
             if let Err(e) = self.broker.send(&hive_sh4re::Message {
                 from: from.to_owned(),
                 to: agent_name.clone(),